According to the SBA, even after 10 years, almost 4 out of 10 businesses will close their doors – not sell the business, or retire, but close their doors. To defy the odds, it takes planning and disciplined execution.
Michael Jordan said, “Talent wins games, but teamwork and intelligence win championships.” If you really want to take your organization to the championship level, you’ll need to build a highly skilled and engaged team.
Many business owners struggle with their marketing and sales efforts. Unfortunately, there are several reasons, but here are two that probably have the biggest impact on why you aren’t reaching your sales and marketing goals.
Below are some links to additional resources. Enjoy!
Julian Treasure: 5 ways to Listen Better | watch this video
In our louder and louder world, says sound expert Julian Treasure, “We are losing our listening.” In this short, fascinating talk, Treasure shares five ways to re-tune your ears for conscious listening — to other people and the world around you. Julian Treasure studies sound and advises businesses on how best to use it.
What is Zappos? | watch this video
All of us at Zappos.com live the “work hard, play hard” mentality! The Zappos.com Culture Blog gives you the opportunity to see the “play hard” side of our lives! Enjoy the weird and wonderful: The Zappos Family Culture Blog: Experience Fun and a Little Weirdness
Why Do People Do Business With You? | watch this video
Discover how to give people powerful reasons to do business with you. Create your unique selling proposition and a marketing strategy for your small business marketing.
Richard St. John’s 8 Secrets of Success | watch this video
Why do people succeed? Is it because they’re smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success. A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success — and distilling them into 8 words, 3 minutes and one successful book.
Record Keeping for a Small Business | watch this video
Record keeping is important for a small business because it’s important to be able to access information in a timely fashion. Find out how to check a record keeping system for accuracy with help from a general business counselor in this free video on small business record keeping.
Small Business: Successful Sales Copy | watch this video
“You Can Still Win!” author Andre Taylor shares some small business tips.
How to Avoid ‘Best Practices’ That Are Stupid | watch this video
Five tips on avoiding outdated office ideas.
Caroline Casey: Looking Past Limits | watch this video
Activist Caroline Casey tells the story of her extraordinary life, starting with a revelation (no spoilers). In a talk that challenges perceptions, Casey asks us all to move beyond the limits we may think we have. First, Caroline Casey put Ireland on the accessibility map. Now she’s changing the global social landscape for people with disabilities.